Abovegroup, the region’s leading branding consultancy and Inglefield/Ogilvy & Mather Caribbean, a long-standing pillar of advertising and media services in the region, are pleased to announce that as of today, 11.1.11, they have merged to form a new offering, Abovegroup Ogilvy.
This represents a seismic shift in the local creative industries. Abovegroup Ogilvy brings together two distinct but complementary groups of skills and experience - offering the most comprehensive range of services available under one roof anywhere in the Caribbean. From branded entertainment, branding, advertising, digital, strategy, PR, traditional and guerrilla marketing to media management by the globally recognised industry leader, Mindshare.
More than that, Abovegroup Ogilvy will revolutionise the way the agency business is done. Positioning ourselves as Brand Engineers, there are going to be a lot of firsts. The first truly full-service communications company in the country. The first in the country to have a dedicated Strategy & Planning department. The first with a tightly integrated in-house digital team. The first to have an environmental policy, which includes dedicating 5% of annual resources to improving the social and physical environments in Trinidad and Tobago and beyond. The first carbon-neutral company in the country by the end of 2011. The first to offer branded entertainment. The first to publish free white papers on trends and changes in the region, developed by our in-house strategy team.
This will be backed by having the best and most creative minds in the industry, access to global networks and a solid understanding of the local corporate, consumer goods and youth markets.
“Our mission as a company is simple - to make the world a brighter place”, says Director Tony Inglefield. “We mean it, and we’re going to do it in a way that benefits everyone - our clients, their customers, the public, the countries in which we operate, our peers and ourselves. People are tired of the old way of doing things. There is no point pretending that nothing has changed when everything has and is already busy changing again. Of course there will be some who prefer the status quo. For everyone else, let’s get started.”
Fellow directors in Abovegroup Ogilvy include Russ Jarman Price, Alex Smailes and Gareth Jenkins.
Founded in 2005, Abovegroup is the leading branding consultancy in the region, offering branding and identity, graphic design, photography, digital development and guerrilla marketing services. In addition, Abovegroup is actively involved in the local creative industry, and hosts monthly creative talks at its popular Show & Tell series. Clients include Atlantic, The Beacon, The Carlton Savannah and the Trinidad and Tobago Film Festival.
Inglefield/Ogilvy and Mather Caribbean was born in 1993, and hasn't looked back since. As an affiliate of the Ogilvy & Mather Worldwide, IOM combines both experience and diversity to create a tailored approach to each creative project. IOM is affiliated with a range of agencies throughout the Caribbean providing a full range of services to our local, regional and international clients. Clients include Coca-Cola, Unilever, Nestlé, Kimberly-Clark, Carib Brewery, Digicel, Caribbean Airlines, International Committee of the Red Cross and ABIL.
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries.
Mindshare is a global media and marketing services company. The Mindshare global network consists of approximately 6,000 employees across 115 offices in 82 countries throughout North America, Latin America, Europe, the Middle East, and Asia Pacific.
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